IntegratingPersuasionModes

Health

Understanding Ethos, Pathos, and Logos in Persuasive Communication

Introduction to Ethos, Pathos, and Logos Ethos, Pathos, and Logos are three modes of persuasion that are commonly used in various forms of communication, such as advertising, public speaking, and writing. These three modes of persuasion were first introduced by Aristotle, the Greek philosopher, in his work “Rhetoric.” Ethos refers to the credibility and trustworthiness of the speaker or writer.…